Agenda:
- Communication strategies and spend on print and marketing has been at best disjointed and in most cases out of control and unquantifiable.
- The cost of design, print and distribution, represents a major opportunity to re-direct significant resource and cost efficiencies into front line services.
- The majority of commercial and private sector organisations are not exploiting digital capabilities due to lack of knowledge, innertia and misconceptions about cost and complexity.
- It is now a multi-channel world, love it or hate it and communicating with people in the ways they want to be communicated with will be the name of the game.
- How is your organization going to respond to year on year demands for reduced run lengths, cost reduction and more relevant and targeted communications?
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A New Approach to Managing Print
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